People are searching. Be found.
In short, Search Engine Optimization (SEO) is the act of improving the visibility of your website in the “organic” or un-paid listings of search results. Since traffic gained from SEO is un-paid, this can dramatically increase Return on Investment (ROI) you would typically see from a Pay Per Click (PPC) advertising campaign. At Visibly Digital, our proven methods can help give your website the kick that it needs to increase online exposure. Our professionals have years of experience and have proven themselves to be able to adapt as search engines update their ranking factors.
At Visibly Digital, we use a number of tactics to help you climb up the search engine rankings. In short, we do three things:
- Compare Results
This may seem fairly simple, but the truth of the matter is that it is highly complex work. We use many tools to help us along the way, and this process is repeated several times throughout any given SEO campaign. In the next few paragraphs, I’ll be going through each of these three steps in much greater detail.
It’s pretty tough to get where you want to go if you don’t know where you are. This couldn’t be more true from an SEO or internet marketing perspective. Here is the process we go through to help you figure out exactly where you’re at.
1. Keyword Research
Not all keywords are created equal. It’s imperative to your SEO campaign that you know the keywords people are searching, and the keywords that are attainable. Optimizing for the right keywords can give you an incredible increase in conversions, while optimizing for the wrong keywords can make your campaign look like it’s doing nothing. With Visibly Digital at your side, we’ll help you pick the right keywords.
2. Site Audit
Once we know the right keywords for your website, we’ll complete a comprehensive site audit that will determine how easily search engines can find your site. This means going through everything from your site architecture and crawlability to the content that goes on your pages. We go through your website and suggest which page will have the best chance at ranking for specific keywords, and usually give you a few ideas on how to improve those pages. Using the information provided to you in the site audit can be the most crucial part of your SEO campaign.
3. Competitive Analysis
Once we’ve taken a look at the entirety of your site, we’ll take a look at your competitors. We’ll find out what the things they’ve done well with their website, and the things they haven’t done so well. We can learn a great deal about how far ahead or behind you are, and we can use this information later on as we actively pursue your keywords.
4. Link Building
The number of links pointing to your site is a critical ranking factor. At Visibly Digital, we use a wide range of link building tactics to get links from relevant websites and help you move up the search results. Building links from relevant sources is a time consuming process that takes plenty of patience. Recently Google updated its algorithm (Penguin update) to combat link building tactics that did not require time or patience. With updates like these, it’s more important now than ever that the type of links that point to your site come from relevant websites.
5. Content Writing
The foundation of a solid SEO campaign is solid content. High quality content is not only great for increasing search engine rankings, it also promotes user experience and helps to convert traffic into paying customers. Visibly Digital has a team of writers that know what it takes to make good content great. Not all SEO campaigns require content writing, but we make sure to give you detailed suggestions in the site audit before starting each campaign.
6. Keyword Tracking
Tracking your progress as just as important as knowing where to begin. We believe that being accountable for our efforts is the most important thing we can do from the company side. Information on your campaign is never withheld, and if you ever want to take a look at how your campaign is doing without calling us, log in to your account at http://www.reports.visiblydigital.com/. There you can look at your Key Performance Indicators, traffic data, and much more 24 hours a day.
7. Reporting Key Performance Indicators
Key Performance Indicators (KPIs) are statistics that can help to determine just how much your SEO campaign is doing for you. KPI metrics include keyword rankings, organic search visits, visits from targeted keywords, conversions (if applicable), and many more. At Visibly Digital, we use a reporting interface that integrates with Google Analytics. If you do not already have Google Analytics installed on your website, we are more than happy to help set that up.